Merits of Web Marketing web marketing actually is the selling of services and products using technologies, internet is used mainly in the web marketing. in digital marketing mobile phones, display advertising, and other digital media are also included in the online marketing. digital marketing actually became more popular in the 2000s up to now. Basically web marketing is still a growing field and more people are venturing into it. digital marketing growth is projected at 3.5 trillion digital advertisements served yearly with the web media spend at 42% growth in 2010. there are numerous forms of products that can use digital marketing to yield their adverting efforts. In the use of digital marketing in the web era not only allow for brands to advertise their products and services but also allows for online client support throughout services to make the client feel supported and appreciated. using Facebook and Twitter which are social media platform, allows the interaction of different products to get both positive and negative feedback from their clients as well as determining what media platforms would work for them and grow to be a raising advantage for businesses and products. online marketing is widespread for clients to post feedback online via social media platforms, blogs and websites feedback on their knowledge with the product or brand. actually it has turned out to be highly popular for businesses to utilize and spearhead these conversations via their social media ways to have direct contact with the buyer and manage the clients feedback they get validly. brands awareness has been seen as to work with more effectiveness in countries that are toweling in uncertainty avoidance, and also these countries have doubtful avoidance; marketing on Twitter and other social media like Facebook works effectively. Yet brands must be watchful not to rely on the use of the old ways of marketing, additionally to solely depend on it as it could have implications that could affect their operation. Brands that represent themselves anthropomorphizing way might have possible to achieve in occasions where brands are profiting this demographic. Since social media like Twitter, Instagram, and WhatsApp use can improve the facts of the brand and thus reduce the uncertainty, it is likely that human beings with high uncertainty evasion, such as the French, will particularly be grateful for the high interaction in the social media with an anthropomorphized product. Furthermore digital platform gives an ease to the product and its customers to interact directly and trade their motives virtually. digital marketing brings about cost reduction on an advertisement since using the digital platform less amount of capital will be used compared with the other forms of marketing the goods and services.

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