Tips on Making a DIY Logo Don’t get me wrong, I would strongly advise that a business hire an expert graphic designer when it comes to producing marketing material, effective literature and stationery. The gap between professional and amateur layout is tremendous, and the results are telling. Turnover growth is more likely for companies that increase their investment in style. Having said that, I’m also well aware that for many, budgets are tight, particularly if you are a start-up. Bearing this in mind, below are some strategies about the best way to produce a DIY logo layout. 1) Do not rush headlong into your project! Do a little planning. What are you trying to inform people? What will your message be? What salient information needs to be included? What could be overlooked? Who would you send your data to? How will you distribute it? Each of these things affects what you will be designing. Oh, and don’t forget that all-important ‘call to action’. Tell people how to get hold of you to take you up on your offer!.
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2) Keep it simple! Just because you’re generating an A5 Leaflet, does not mean that you have to use every bit of space. Your message will be dropped in the clutter, and the total impression is incorrect. Describe your message using the white space to draw the attention of the reader to your unique selling points. To create a design that is well-crafted, each component on the page should have alignment or connection with different items in the plan.
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3) Your logo is not necessarily important. Get over it! Ok. That is a bit literal. Your logo is important for new recognition, but the reality is that placing your logo on top of the web page is to your vanity rather than being useful to the message and potency of the piece. What is important is an attention-grabbing headline. Your logo will probably be just fine at a size that is reasonable, in the bottom of the page. 4) Do not be a cheapskate by nicking pictures off Google. There are plenty of low-cost, stock photography websites on the market. As images taken from the internet belong to somebody else, you will also avoid being in violation of copyright. 5) Applying every logo font below the sun does not show you are diverse! Pick no more than two complementary fonts for the entire layout (along with your logo) and then adhere to them. If you use a lot of typefaces to make a DIY logo, it looks amateur and cluttered. Use daring versions should you will need to draw attention to specific points or increase the font size.

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